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Sponsorship engagement

Saab is a leading defence and security company with an enduring mission, to help nations keep their people and society safe. Empowered by its 18,000 talented people, Saab constantly pushes the boundaries of technology to create a safer, more sustainable and more equitable world.

Saab operates in a highly competitive global market and succeeds in meeting fierce international competition through unique innovations, smart collaborations and a pragmatic approach. At the center are the employees at Saab, who together challenge and explore the potential to maximize their and the team's capacity.

Being active and taking part in society is the foundation of Saabs sponsorship engagements, the following are the recent engagements:

Equestrian sports

Equestrian sports are big in Sweden. About half a million Swedes are active. It is also the country's second largest youth sport. This means that by investing in equestrian sports, we have great opportunities to reach out to a wider public to tell about who we are and what we do.

The ability to be innovative and create change Saab brings with it into equestrian sports through the sponsorship concept Equestrian Innovations. With innovation as a common thread through the investment, Saab wants to be involved in developing the equestrian sport and make it rise to new heights. A number of exciting collaborative projects create new knowledge and increased innovative power, at the same time as it arouses interest in technical training among young equestrian activists and gets adults with the right commitment to apply to Saab.

Since the collaboration with the Swedish Equestrian Federation started, we have had time to participate in major competitions such as Stockholm International Horse Show and Gothenburg Horse Show. In addition to this, we have also a cooperation with a number of other partners in the equestrian sport, such as the elite rider Patrik Kittel.

Saab Arena

The meeting place “Saab Arena” in Linköping is a sports, cultural and event arena that supports both a national and local commitment.

Swedish Air Force Museum

The Swedish Air Force Museum is a modern technical and cultural history museum tracing the development of Swedish military aviation. The museum has a unique collection of aircraft, from pioneers of the early 20th century to the present day Gripen.

Universeum

Universeum is the national science centre of Sweden and a powerful arena for education and popular education in science, technology and sustainable development. Universeum give children and adults the knowledge and power to make the earth a better and more sustainable place to live.

Göteborgsoperan

The Göteborg Opera is a hub for the city’s and the region’s business community.

Project Playground

Project Playground’s mission is to give children and youth better opportunities in life. The organisation is established in townships in South Africa that are socially and economically deprived.

Read more under Social engagement.

Indiana Global Economic Summit

Indiana Economic Development Corporation (IEDC) are convening international business executives, industry leaders and foreign dignitaries to advance key conversations, spark discovery and discuss opportunities for deeper economic and international cooperation at the Indiana Global Economic in Indianapolis, US.